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With the previous campaigns featuring outstanding personalities like Sean Connery, Michail Gorbachev, Keith Richards and the famous astronauts Buzz Aldrin, Jim Lovell and Sally Ride, many people may think that the latest campaign could not have chosen better Core Values icons.  As for me, I can even image the panic expressions on Louis Vuitton’s face. However, Louis Vuitton’s Core Values campaigns always make a lovely change from the slick and superficial ads that usually litter the fashion magazines. The latest commercial stars one of the world’s most revered photographers, Annie Leibovitz, and her friend, the legendary dancer Mikhail Baryshnikov. Set in Annie’s New York City apartment, the subtly-lit advertisement captures a tender moment between the two old pals.

Annie Leibowitz is regarded as one of the most talented photographer in many experts’ mind. Her work have always been adored and studied. Will you be delighted when you find out that she would be featured in the latest Core Values campaign? Seemingly, this can called to be a self-portrait which captures a delightfully intimate moment between the two friends in Annie’s NYC studio, with subtle lighting accenting key elements of the scene.

As Louis Vuitton’s Core Values advertising campaign enters 2010, Annie Leibovitz, the photographer whose remarkable portraits have greatly contributed to its success, turns her lens upon herself in the company of her long-time friend, Mikhail Baryshnikov, the legendary dancer and choreographer.
Why does Annie Leibovitz make up her mind to let self-portrait appeared in the context of an advertising campaign which she never did before. The story behind it is almost as fascinating as the image itself. Over the course of their three-year collaboration on the Core Values campaign, Louis Vuitton and Annie Leibovitz have forged a relationship of mutual trust and respect. That’s why we call it friendship. Given the photographer’s recent personal and financial troubles, Louis Vuitton wished to offer support in the most positive way possible, and suggested that she become the next exceptional personality to feature in the Core Values campaign. Annie Leibovitz was touched and flattered, and accepted on the condition that the self-portrait should show her alongside one of the stars she has spent her life photographing – her close friend Mikhail Baryshnikov.
One of the foremost dancers of the 20th century, Mikhail Baryshnikov defected from the Soviet Union at the height of the Cold War and went on, in the course of an exceptionally long career, to grace the world’s greatest stages, before breaking new ground as an artistic director and choreographer. For Louis Vuitton, he is photographed in Annie Leibovitz’s New York studio, standing on a box in his dancer’s uniform of black T-shirt and trousers, with a subtle spotlight falling on his uniquely gifted feet. Annie Leibovitz sits on the floor nearby. Next to her is her camera, from which she is rarely parted, and a Louis Vuitton Neverfull holdall in Monogram canvas packed with books on dance. The tagline reads: “The journey of a star captured in a flash”.

Antoine Arnault, Head of Communications at Louis Vuitton, comments: “We have the greatest respect and admiration for Annie Leibovitz, both as a person and as a professional. We were delighted to be able to offer her our support in troubled times, and she has responded like the consummate artist she is, with a truly exceptional image which – with its association of photography and dance – once again broadens the scope of our Core Values campaign.”

The new Core Values visual will appear in the February 2010 issues of international titles. A film evoking the encounter between Annie Leibovitz and Mikhail Baryshnikov will go on line from 11th February at louisvuittonjourneys.com, preceded by an exclusive press preview from 1st February . The film can also be accessed via the Louis Vuitton corporate website louisvuitton.com.

Summary: Julianne Moore has starred in 48 films, and achieved Oscar nominated actress four times, recently, this legendary star has a new title – the New Generation of “Bvlgari Girl.”

Julianne Moore has starred in 48 films, and achieved Oscar nominated actress four times, recently, this legendary star has a new title – the New Generation of “Bvlgari Girl.”
Recently, BVLGARI launched its new creative advertising themed “eccentric style”. Multiple screens of images displayed several charming moment of a woman who has a unique taste.
The magic combination of well-known fashion photographer Mert Alas & Marcus Piggot sensitively capture the extraordinary factors in Julianne Moore – like the fabulous temperament, superior intelligence implied in the paintings from Raphaelite. Fragrance gorgeous color rendering the exotic’s apartment room, decorated with luxurious pillows, luxurious brocade, purple satin and peacock feathers, all these elements turn the unique beauty of Miss Moore into a modern palace maid’s image – mysterious, attractions and exquisite. While the exotic animals’ sudden appearance do highlight the unique disposition in her unique attributes.
The main characters of accessories appear in the “eccentric style” advertisement is the BVLGARI Bvlgari’s Chandra handbags from the series of 2010 spring and summer. And the color is between  maroon and Prussian blue. As a symbol of contemporary luxury and style, it has been the choices of numerous international aristocratic. Its name “Chandra” refers to “Moon” in Sanskrit which implies that it has the beautiful appearance of a moon against the night sky. The round and smooth semi-circular contour is on behalf of female’s fascinating attributes.

Additionally, Julianne Moore also performs a version of fantastic watch, as well as a number of BVLGARI top-level masterpieces including: a pair of top-level jewelry earrings which is decorated with two oversized teardrop-shaped emerald embedded in the pillow-shaped diamond bottom; an edition of gold snake-like bracelet.
Carrying classical splendor, Bvlgari demonstrate the fabulous manners of Apennine peninsula
Since the late 19th century, BVLGARI has always represented the finest Italian style. At present, BVLGARI’s jewelry, luxury watches, all kinds of leather goods, silverware, and perfume are well received by more than 150 countries all over the world. Its customers are all people who are affected by the pursuit of refined life. Every edition of BVLGARI product are permeated with the spirit of excellence, as well as the attention to detail and the pursuit of ultimate quality.
Bvlgari IT Bag for Spring-Summer 2010

Chandra, the eternal charm

As a fan of fashion and luxury goods, you wouldn’t miss the masterpiece of the IT Bag in this season — Chandra handbag which is absolutely and ultimately favored by people the time it was launched. In Sanskrit, Chandra means “moon”. So this handbag also show the meandering circular outline which can be seen as a brilliant moon hanging against the night sky.

In 1977, “BVLGARI BVLGARI” logo was etched as a decorative element in the first Bulgari Bulgari watch’s case. Following the big success of this watch, “BVLGARI BVLGARI” ring logo was introduced to the jewelry series in 1995. In the autumn and winter, 2007, “BVLGARI BVLGARI” logo for the first time appeared on Bvlgari accessories. Matched With a unique dual-ring styled series of bags, they immediately have their moment.
Glossary

It Bag: not “it” bag, but a “must have” edition. The so-called It, in fact stands for “inevitable”. It Bag means the versions that win most attention in each fashion season. And it also will be the one whose booking list is the longest, and be favored by the most stars.

The prosperity of Paris fashion is in close connection with big-name designers. Where there are not only local talents but also genius gathering from all over the world. Spanish designer Balenciaga is one of them. Cristóbal Balenciaga is regarded as the master of fashion. His classic designs inspired the fashion industry throughout most of the twentieth century and continue to exert influence. He is a uniquely all-rounder figure in the fashion world. Although he did not have the earth-shaking performance like Christian Dior’s “new style”, he was able to gain his own brand a ever-lasting reputation throughout his indomitable spirit. Like the style of painters such as Giorgione, Titian, Rubens, as style, elegant, rich, beautiful and delicate, he is one of the masters of the Paris haute couture generation.
Born on january 21, 1985 in Guetaria, near San Sebastin, Spain, Balenciaga was the son of a fisherman. 
Unfortunately, Balenciaga’s father dies when he was only 13 years old. And from then on, the family from losing the joy and forced into poverty. He moved with his mother to San Sebastian, where his mother do some tailoring to make a living forced by livelihoods. The early hard life results in Balenciaga’s introverted personality. And after he achieved the fame, seldom does he talk about his early years. He and his mother stick together and help each other in difficulties. In order to reduce mother’s fatigue, Balenciaga studied needlework and dressmaking with his mother and soon he became a skilled tailor. However, his early life did lay a solid foundation for his future  garment technology. The very opportunity to the road towards fashion world was really fortuitous . Thanks to his professional habits, in the street he happened to be attracted by the attire of Spanish nobleman Marquis Torres.
This suit comes from the big-name brand “Dray Al Gore” in Paris. The Marquis generously agreed that he copied her clothes, and also encouraged Balenciaga to go to the United Kingdom and  France to study fashion design. Since then, Balenciaga’s fashion passion was lit up and aggressively step into the fashion world.